Growth Factor #1: First Things First

May 20, 2009

Aaaah Teams…
Creating one can be the best thing that’s ever happens to your business, or the worst! So what factors determine which side of the equation you’ll experience?

The “Top 5″ Growth Traits of a Successful Real Estate Team

Hiring people before acquiring systems is the surefire path to failure. Think of it this way, if you hire a team member and can’t plug them into systems, procedures and lead generation programs, what do you think they’ll plug into? (I just can’t shake this mental picture of a dog with a new litter of hungry puppies!) It’s no wonder that many Top Producers equate Teams with pain, NOT growth.

If you think you’re spread thin now, just wait until you have an Administrative Assistant and/or a Team Associate literally standing at the door, waiting impatiently for you to walk in, and ready to be told what to do next. To make matters worse, their conversation with anyone who will listen rings of a “this is not what I was expecting” message, and of course, the fact that it’s your fault is also part of their ongoing dialogue. The painful truth is that what they’re saying has validity…you are the one responsible for creating focus, purpose and cohesiveness within your team, and a “we-they” mentality that develops will surely undermine any chances of that happening.

You must develop a plan the policies, procedures, systems, documents and programs necessary to grow a successful team, before your life as a Team Leader actually gets easier. If you don’t, expect it to get harder!

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