Growth Factor #2: Discover Who You Are

The “Top 5” Growth Traits of a Successful Real Estate Team (continued)

Remember when your Mother used to tell you there’s no one else in the world that’s just like you? It was her maternal attempt to somehow make freckles, braces and baby fat a wonderful part of what makes you unique. Perhaps it’s a bit of a stretch, but tapping into that “conversation with Mom” before you develop a team, could prove invaluable! Creating your Team by duplicating the structure and nature of another team eliminates the buying or selling experience that is unique to you and that contributed to your success in the first place. In addition, why would you want to foster a “commodity” mentality between you and your competition in the minds of the Consumer?

What’s more, long term retention of your team members will have much more to do with being part of a unique and inspiring environment than it will ever have to do with the amount of the commission dollars they earn. Don’t get me wrong, every Team Associate wants to keep the most money possible, but as successful managers and companies understand, there is ALWAYS a better deal somewhere else. Agents stay where they are for reasons than are much great than just money.

Can you clearly define who you are, what you stand for, and why another individual would be excited to be a part of your vision? Do your core values truly drive the course of your business and the overall goals you have for yourself and anyone who associates with you? Is the public aware of the unique and valuable experience they will have when they work with you or one of your team members? Just remember, no team member is attracted to a “secret indentity” and neither is the public.